Who we are

Who we are


Destination Italia S.p.A.-the parent company of a group operating in high-end tourism-is Italy’s most important TravelTech, a leader in quality incoming and experiential tourism, with highly customized and tailored travel solutions for Tour Operators, Travel Agencies, Airlines and International Companies.

The Company, which was founded in September 2016 and now unites some of the leading professionals on the Italian tourism scene, has chosen to focus on the digitization of tourism services with an exclusive offer and advanced expertise in B2B tourism, through a highly innovative platform – plug and play – that allows the creation and operational management of web-booking activities of individual tourism services, booking of individual travel packages, and creation of high-end tailor-made itineraries.

With its high-performance platforms packed with tourism products, Destination Italia Group provides access to hotels, villas and apartments as well as services such as guides, carriers, ticketing and other various tourism experiences built by a team of industry experts.

The TravelTech tools developed enable the creation and distribution of high-value services for the broad international target audience, while responding to the digital transformation in the tourism industry, making processes morè efficient and innovative and services highly personalized. Technological opportunities include the possibility of integrations with third-party partner platforms (via XML) and the ability for them to purchase, aggregate, and structure travel packages and tourism services for their customers easily and efficiently.

The two brands, “SONO Travel Club” and “Destination Italia,” are aimed at different segments of the B2B tourism market. SONO Travel Club targets the Luxury segment with a proposal of highly personalized and tailored services and a very high average ticket, while Destination Italia targets markets by proposing Italian destinations through packaged tourism product lines aimed at satisfying the interests of various niches through targeted experiences and excellent value for money.

Since its establishment, the Group has welcomed and ensured the best tourist experience in Italy to more than 500 thousand tourists from 85 countries around the world with an offer that includes about 10 thousand accommodations in Italy and thousands of experiences.

Destination Italia S.p.A. – listed on Euronext Growth Milan – controls 100 percent of the operating company Destination 2 Italia S.r.l.


Together we bring our passion for Italy to the world.


We serve hospitality and global tourism professionals with expertise, reliability and innovation, accompanying each client to discover Italy designed for them.

The company

  • Lensed Star (majority shareholder)
  • Intesa San Paolo
  • Lastminute.com
  • Market
Board of Directors
  • Dina Ravera
  • Giulio Valiante
  • Federica Conticiani
  • Massimiliano Cossu
  • Andrea Macchione


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